Tilden

Non-Alcoholic Cocktails

Tilden is a new luxe zero-proof cocktail brand that is challenging the way society thinks about celebrating. Each product is crafted honestly, with ingredients that serve a purpose that not only help to clear the mind but also takes care of your body.

We were given the opportunity to redefine what “drinking” means and what it looks like. From naming and strategy, to the visual identity and packaging design, we centered our approach around one important question; what if drinking was really about feeling like our truest selves and more connected to our surroundings? We lead with simplicity and clarity. A grounded color palette combined with a sophisticated yet whimsical brand identity designed to distinguish Tilden as a palette-driven, luxe-feeling, bar-first cocktail. Since launch at the beginning of 2022, Tilden has reached sell-out levels of success, and has been praised in the press for bringing complex tastes to sober drinking, as well as being awarded both Gold & Bronze accolades at the World Alcohol Free Awards.

Responsibilities — 

Naming, Brand Strategy, Brand Identity, Packaging, Art Direction

Features —

The Dieline 
“Utendahl Creative Designed Tilden Is Sophisticated Soberness”