Cows Kill — Campaign

A project initiated to raise awareness of the detrimental effect the agriculture industry has on New Zealand’s ‘clean, green’ environment. After researching public opinion on the agriculture industry I found a lot of New Zealanders believe that our agri-industry is not as harmful to our environment as other countries in the world. I designed this campaign to localise the issue, and bring to light the reality of the industry’s destruction on our environment.